Université Laval: A More Systematic Process, More Time for Alumni Relationships

Université Laval, the first francophone university in North America, is committed to maintaining a strong connection with its 359,000 alumni.

Behind that number are careers, achievements, and moments of pride. For the team responsible for alumni outreach, recognizing those moments is much more than a task. It's a way to nurture a sense of belonging, to shine a light on this community, and to inspire the next generation.

But at this scale, the mission quickly becomes overwhelming.

The Challenge

Before Livesnap, identifying alumni achievements relied primarily on one person, drawing from a regularly updated list of sources and some automated monitoring. In practice, this meant the team had to deal with:

• Scattered sources with no reliable, unified view.
• Partial visibility into alumni achievements, depending on what had or hadn't been found.
• Late discovery of certain accomplishments, sometimes too late to act on them at the right moment.

The Solution

An automated media monitoring system, integrated into daily workflows and shared across multiple team members.

Livesnap continuously monitors over 400,000 verified content sources to identify alumni who have received awards, earned promotions, or reached notable milestones.

When an alumni mention is detected, Livesnap analyzes the content, extracts only the relevant information, and confirms the right person's identity using a probability score based on distinguishing criteria such as field of study.

The resulting mentions are then delivered to the University's team, who verify each individual's alumni status.

The Results

Within weeks, the benefits became clear:

• All monitoring results centralized in a single source.
• Achievements and appointments that previously went unnoticed are now detected.
• The monitoring process integrates seamlessly with the existing nominations and honors workflow.

"Livesnap allows us to build a centralized, shared process that supports our team's work. We continue to reach out at the right moment, with relevant messages, while preserving the human dimension of our relationship with alumni. This approach fully aligns with our mandate to celebrate and recognize their successes, and to strengthen, in a lasting way, our ties with the community."

— Nancy Girard, Director of Philanthropic Communications and Alumni Engagement, Department of Philanthropy and Alumni Relations, Université Laval

Livesnap doesn't replace the human connection. It amplifies it.

By automating alumni monitoring, the platform empowers the alumni outreach team to carry out its mission more effectively: recognize, connect, and engage its vast alumni community.

Want to see how Livesnap can work for your institution? Book a demo