How Promutuel Insurance Turned Market Intelligence Into a Daily Habit

Promutuel Insurance is one of Québec's largest mutual damage insurance groups. In a market where messaging, offers, and trends shift constantly, the marketing team needed a faster, more reliable way to feed strategic decisions with synthesized data they could trust.

Manual research methods had served the team well, but the volume and pace of market information called for a more structured approach.

How market intelligence used to work

Before Livesnap, market intelligence at Promutuel Insurance was driven by the initiative of individual employees across several internal channels:

• A shared drive where colleagues uploaded interesting market findings they happened to spot. Useful, but mostly sporadic
• An internal channel where anyone in marketing could share what they noticed. Collaborative, but without structure or a reliable overview

The team put real effort into it, but visibility remained partial and reaction time was slower than the market required.

"Waiting for an employee to notice something and then finding time to adjust wasn't fast enough. The goal is always to build strategies that attract new clients or retain the ones we have."

— Julie Théberge, Marketing Advisor, Promutuel Insurance

A platform built around their workflow

Promutuel Insurance turned to Livesnap for a market intelligence solution tailored to their specific needs. The setup was shaped around how the team actually works, in continuous collaboration between the two teams.

The platform replaced a multitude of manual actions with a single, structured source of market intelligence the team can rely on.

A system that evolves with the team

The collaboration didn't end at launch. New monitoring needs are integrated as they emerge, and additional phases are already on the roadmap. As Promutuel Insurance's priorities shift, the platform shifts with them.

This continuous build is what makes the difference. The team isn't adapting their workflow to a static tool. The tool keeps adapting to them.

A daily strategic asset

Today, the platform is consulted every day by members of the strategy team. It has moved from a project to a habit, fully integrated into how the team works.

• A consolidated source of market intelligence the team can act on
• Strategy sessions fueled by reliable, synthesized data
• A platform fully integrated into the strategy team's daily workflow
• A continuously evolving setup, refined phase by phase with Livesnap

Livesnap doesn't replace strategic thinking. It supports it.

By consolidating market intelligence into one trusted source, the platform gives Promutuel Insurance's marketing team something most monitoring tools can't: a system that grows with them, day by day, decision by decision.

"The ongoing collaboration is greatly appreciated. We already have ideas for the next phases."

— Julie Théberge, Marketing Advisor, Promutuel Insurance

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